Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. These technologies describe websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Facebook, Linkedin, Twitter, etc. Social media also includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing.
Social Media can be a great tool to help small businesses reach untapped, potential customers and stay connected to current ones. Traditional marketing tactics such as advertising, referrals, and public relations are still very important, but social media tactics have now become a part of everyday marketing’s fabric and need to be considered at the strategic level of your marketing decision-making process.
“Social Media for Small Business” is a course that teaches tools that small businesses and entrepreneurs will need to know to help get the most out of social media as well as their online presence in its entirety. The course will present case studies and strategies that small businesses can use to maximize business results.
After completing Social Media for Small Business, students will be equipped with a basic understanding of the following:
- how to develop your personal brand
- traditional marketing tools and strategies
- how to use current social media technologies
- how to create and implement a social marketing campaign
- how to increase business results using social media
- how to evaluate as well as measure your success
No prior coursework or experience required,
Students will be assigned 5 homework assignments, and 1 final exam.
Module 1: Personal Branding
Module 2: Know what Web 2.0 is and how to use it
Module 3: Learn Audio/Video Sharing
- Photosharing: Flikr
Module 4: Learn to Blog
Module 5: Learn to use Social Networks
Module 6: Master Wikis
Module 7: Outlook
This course is Instructor-led and delivered through our award-winning online Learning Management System.