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Product management is one of the fastest growing and most rewarding careers available today. Product management is a strategic function, that involves determining a product’s overall reason for being—the product’s “Why?”. Product managers create products that customers love, that integrate design, functionality, and business solutions. Product Management is a course designed for students who are seeking Product Management careers in startups or larger technology firms. This course would also be relevant for anyone looking to understand the science behind Product Management in a leadership role. This course is appropriate for students with no product management experience to entry level product management experience. The focus is on B2B or B2C digital products, however many of the concepts covered can be applied to non-digital product roles. This course will take the perspective of a product manager or product executive inside an organization leading the vision and development of a new product. We’ll cover product lifecycles, including starting new products and expanding existing products. The skills learned in this course will be applicable to a wide array of product management scenarios, agnostic of industry. Some of the topics we’ll cover include setting product strategies and visions, understanding your customer needs, experimenting to validate ideas, working with developers and designers, and developing Minimum Viable Products. A basic understanding of math is recommended, but there are no prerequisites for this course. Students will be assigned 7 homework assignments, and 1 final exam. Module 1: Introduction to Product Management Module 2: Customer Insights for Product Innovation Module 3: Analyzing Product Opportunities Module 4: Product Discovery and Requirements Definition Module 5: Financial Analysis for Product Managers Module 6: UI/UX Design for Product Managers Module 7: Agile Product Development Module 8: Product Planning and Roadmapping Module 9: Product Prototyping Module 10: Taking Products to Market Module 11: Business Communication for Product Managers Module 12: Managing the Partner Ecosystem Module 13: Managing Product Evolution and Growth Module 14: Growth Hacking Module 15: Data Science and Analytics for Product Managers Module 16: AI and ML for Product Managers Module 17: Managing Stakeholder Relationships This course is Instructor-led and delivered through our award-winning online Learning Management System.
